SW ONE Fashion House, a luxury enclave in the heart of Jumeirah, offers an exclusive curation of women designer fashion to hire for social events. Housing one-off pieces from luxurious world-class designers, coupled with on-site image consultancy, SW ONE provides the definitive fashion experience for women.

As the first of its kind concept in the region, the SW ONE fashion house provides high end fashion style from international designers Valentino, Ellie Saab, Alexander McQueen, and Dolce & Gabbana, to name a few. The fashion house will showcase extravagant gowns and one of a kind bags and clutches specially sourced from the fashion capitals around the world that create a timeless concept and provide women with a luxurious and attainable way to look and feel wonderful.

Five core values that SW ONE design philosophy depends on:

• Quality, which encapsulate the SW ONE Woman.
• Excellence, which creates a superior experience that continually strives for perfection.
• Desirability, to create and offer a style worth having.
• Confidence, assure customers of a positive transformation by trained professionals focusing on each individual detail.
• Inspiration, design and creativity delight clients with limitless possibilities to look and feel their very best.

These core values coexist in harmony to reflect the inner beauty potential that exists in every woman.

“It has been a lifelong dream to create SW ONE, born to inspire all women, encouraging them to embrace their passions with confidence. I hope that everyone walking out of SW ONE feels empowered and glowing!” – SW ONE Founder and CEO Sawsan Waleed.